Ashland County, Wisconsin

WI · FIPS 55003 Democrat

Located in Wisconsin, Ashland County has a population of 16,080 residents and a median age of 43.1 years, making it the #2,093 most populous county out of 3,222 nationwide. In terms of economic indicators, the county has a poverty rate of 13.4%. The median home value is $170,300, and the median household income is $62,462, which is 17% below the national median.

16,080
Population
#2,093 of 3,222
$62,462
Median Income
-16.9% #1,850 of 3,222
43.1 years
Median Age
+10.8% #1,196 of 3,222
13.4%
Poverty Rate
+6.2% #1,619 of 3,222

Demographics

Ashland County has a population of 16,080, making it the #2,093 most populous county in the US. The median age is 43.1 years, which is 10.8% above the national median.

Population Trend

Rankings →

Year-over-Year Population Growth

Age & Sex Distribution

Race & Ethnicity

Nativity

97.8%
Native Born
2.2%
Foreign Born

Geographic Mobility (Past Year)

Economy

The median household income in Ashland County is $62,462, ranking #1,850 out of 3,222 counties — 16.9% below the national median. The poverty rate is 13.4% and unemployment stands at 3.8%.

Income#1,850
$62,462
-16.9%
vs nation
43th percentile
Per Capita#1,833
$33,580
-18.6%
vs nation
43th percentile
Poverty#1,619
13.4%
+6.2%
vs nation
50th percentile
Unemployment#1,172
3.8%
-28.9%
vs nation
64th percentile

Income Distribution

Industry of Employment

Occupation

Housing

The median home value in Ashland County is $170,300 (-39.6% vs national). Renters pay a median of $721/mo and the homeownership rate is 73.4%.

Home Value#1,805
$170,300
-39.6%
vs nation
44th percentile
Rent#2,637
$721
-38.0%
vs nation
18th percentile
Homeownership#1,804
73.4%
+14.0%
vs nation
44th percentile

Household Type

Education

In Ashland County, 24.5% of adults age 25+ hold a bachelor's degree or higher, which is 27.2% below the national average, ranking #1,294 out of 3,222 counties.

Bachelor's Degree or Higher
24.5% −27.2% vs nation
Rank #1,294 of 3,222
60th percentile

Bachelor's Degree or Higher Trend

Rankings →

Health & Wellbeing

Life expectancy in Ashland County is 74.0 years. 19.3% of adults report poor or fair health and 7.4% lack health insurance. Data from County Health Rankings (2025).

Life Expectancy#1,926
74.0
-1.5%
vs nation
37th percentile
Poor/Fair Health#1,689
19.3%
-1.3%
vs nation
46th percentile
Diabetes#1,445
10.5%
-5.7%
vs nation
54th percentile
Insufficient Sleep#812
34.4%
-7.8%
vs nation
74th percentile
Poor Mental Health Days#1,683
5.7
+0.8%
vs nation
47th percentile
Poor Physical Health Days#1,923
4.6
+3.2%
vs nation
39th percentile
Uninsured Rate#966
7.4%
-29.5%
vs nation
69th percentile
Physical Inactivity#969
23.5%
-10.9%
vs nation
69th percentile
Food Insecurity#1,525
14.0%
-2.8%
vs nation
52th percentile

Substance Use

20.9% of adults in Ashland County smoke , 38.0% are obese , and 22.9% report excessive drinking. The drug overdose death rate is 54.7 per 100,000.

Adult Smoking#2,496
20.9%
+16.4%
vs nation
21th percentile
Adult Obesity#1,442
38.0%
+0.2%
vs nation
54th percentile
Excessive Drinking#2,613
22.9%
+15.1%
vs nation
17th percentile
Drug Overdose Deaths#1,894
54.7
+69.1%
vs nation
10th percentile

Safety

The suicide rate is 23.8 per 100,000. Motor vehicle deaths occur at a rate of 15.5 per 100,000.

Suicide Rate#1,983
23.8
+20.4%
vs nation
23th percentile
Firearm Fatalities#1,414
17.8
-0.5%
vs nation
43th percentile
Motor Vehicle Deaths#1,028
15.5
-23.7%
vs nation
64th percentile

Families & Children

16.9% of children in Ashland County live in poverty . The teen birth rate is 12.9 per 1,000 females age 15–19.

Teen Birth Rate#697
12.9
-40.7%
vs nation
77th percentile
Child Poverty#1,411
16.9%
-11.0%
vs nation
55th percentile

Civic & Transportation

Voter turnout in Ashland County is 72.8%. The mean commute time is 19.7 min, which is 28.6% below the national average.

Voter Turnout
72.8% NaN% vs nation
Rank #NaN of NaN
th percentile

Voter Turnout Trend

Mean Commute Time
19.7 min −28.6% vs nation
Rank #2,850 of 3,222
12th percentile

Mean Commute Time Trend

Rankings →

Elections

In the 2024 presidential election, Ashland County voted Democratic with a margin of 4.7%. The vote was 51.6% Dem / 46.9% Rep. Compared to 2020, the margin shifted 6.2 toward Republicans .

2024 DEM +4.7%
51.6% 46.9%
Dem 8,933 votes Rep
2020 DEM +10.9%
54.8% 43.9%
Dem 8,757 votes Rep
2016 DEM +8.9%
52.2% 43.3%
Dem 7,926 votes Rep
2012 DEM +30.8%
64.6% 33.8%
Dem 8,342 votes Rep
2008 DEM +37.2%
67.9% 30.7%
Dem 8,574 votes Rep

Vote Share Over Time

About Ashland County, Wisconsin

Ashland County, Wisconsin has a total population of 16,080, making it the 2,093rd most populous county in the United States. The median age in Ashland County is 43.1 years, which is 10.8% above the national median of 38.9 years.

The median household income in Ashland County is $62,462, which ranks #1,850 of 3,222 counties nationwide. This is 16.9% below the national median of $75,149. The poverty rate is 13.4%, higher than the national rate of 12.6%. The unemployment rate stands at 3.8%.

The median home value in Ashland County is $170,300, 39.6% below the national median. Renters in Ashland County pay a median gross rent of $721 per month. The homeownership rate is 73.4%, compared to the national rate of 64.4%.

In Ashland County, 24.5% of residents aged 25 and older hold a bachelor's degree or higher, 27.2% below the national average of 33.7%. Health insurance coverage stands at 93.6% of the population. The average commute time for workers is 19.7 min.

Ashland County is a diverse community. The largest racial or ethnic group is White (non-Hispanic) at 81.3% of the population, followed by American Indian (non-Hispanic) (9.3%) and Two or More Races (5.1%).

All data for Ashland County, Wisconsin comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates. These figures are estimates based on survey sampling and are subject to margin of error. For the most detailed and up-to-date data, visit the Census Bureau's official data portal.