Richest & Poorest Counties in Wisconsin

Wisconsin has 72 counties. The wealthiest county by median household income is Waukesha County at $106,076 , while the lowest-income county is Langlade County at $55,878 . The statewide median household income is $77,485, compared to the national median of $75,149.

The income gap between the wealthiest and poorest county in Wisconsin is $50,198. 26 of 72 counties (36%) have a median household income above the national median of $75,149, while 46 (64%) fall below it.

Wisconsin's statewide median of $77,485 is 3.1% above the national median. Income data is sourced from the U.S. Census Bureau's American Community Survey (2024 5-Year Estimates) and reflects pre-tax household income including wages, investments, and government transfers.

Geography

Counties Zip Codes

Metric

Richest Counties in Wisconsin

Top 10 counties ranked by median household income.

# County Income
1 Waukesha County $106,076 +41.2%
2 St. Croix County $103,046 +37.1%
3 Ozaukee County $96,996 +29.1%
4 Washington County $96,359 +28.2%
5 Pierce County $92,109 +22.6%
6 Dane County $89,975 +19.7%
7 Calumet County $88,810 +18.2%
8 Columbia County $85,351 +13.6%
9 Outagamie County $85,069 +13.2%
10 Jefferson County $83,750 +11.4%

Poorest Counties in Wisconsin

Bottom 10 counties ranked by median household income.

# County Income
72 Langlade County $55,878 -25.6%
71 Adams County $59,442 -20.9%
70 Rusk County $59,944 -20.2%
69 Price County $60,546 -19.4%
68 Iron County $60,625 -19.3%
67 Sawyer County $60,801 -19.1%
66 Forest County $61,071 -18.7%
65 Florence County $61,086 -18.7%
64 Menominee County $62,108 -17.4%
63 Ashland County $62,462 -16.9%

All 72 Counties Ranked

Every county in Wisconsin ranked by median household income. Click any county for its full profile.

# County Income
1 Waukesha County $106,076 +41.2%
2 St. Croix County $103,046 +37.1%
3 Ozaukee County $96,996 +29.1%
4 Washington County $96,359 +28.2%
5 Pierce County $92,109 +22.6%
6 Dane County $89,975 +19.7%
7 Calumet County $88,810 +18.2%
8 Columbia County $85,351 +13.6%
9 Outagamie County $85,069 +13.2%
10 Jefferson County $83,750 +11.4%
11 Green County $82,852 +10.3%
12 Kewaunee County $82,725 +10.1%
13 Iowa County $82,182 +9.4%
14 Kenosha County $81,239 +8.1%
15 Walworth County $80,520 +7.1%
16 Brown County $79,649 +6.0%
17 Sauk County $79,541 +5.8%
18 Racine County $78,096 +3.9%
19 Marathon County $77,884 +3.6%
20 Polk County $77,219 +2.8%
21 Lafayette County $76,462 +1.7%
22 Trempealeau County $76,313 +1.5%
23 Portage County $76,070 +1.2%
24 Dodge County $75,929 +1.0%
25 Rock County $75,673 +0.7%
26 Pepin County $75,256 +0.1%
27 Douglas County $75,099 -0.1%
28 Oconto County $75,049 -0.1%
29 Winnebago County $74,925 -0.3%
30 Dunn County $74,824 -0.4%
31 Door County $74,795 -0.5%
32 Chippewa County $74,680 -0.6%
33 Eau Claire County $74,546 -0.8%
34 Fond du Lac County $74,275 -1.2%
35 Sheboygan County $73,094 -2.7%
36 La Crosse County $73,013 -2.8%
37 Waupaca County $72,830 -3.1%
38 Vernon County $71,893 -4.3%
39 Bayfield County $71,151 -5.3%
40 Buffalo County $70,479 -6.2%
41 Monroe County $69,467 -7.6%
42 Oneida County $69,371 -7.7%
43 Taylor County $69,350 -7.7%
44 Manitowoc County $69,148 -8.0%
45 Vilas County $68,431 -8.9%
46 Green Lake County $68,196 -9.3%
47 Lincoln County $68,164 -9.3%
48 Jackson County $68,110 -9.4%
49 Wood County $67,989 -9.5%
50 Clark County $67,400 -10.3%
51 Juneau County $67,270 -10.5%
52 Waushara County $67,107 -10.7%
53 Grant County $66,858 -11.0%
54 Shawano County $66,479 -11.5%
55 Richland County $66,420 -11.6%
56 Barron County $65,933 -12.3%
57 Marquette County $65,681 -12.6%
58 Milwaukee County $64,435 -14.3%
59 Crawford County $64,094 -14.7%
60 Marinette County $63,809 -15.1%
61 Washburn County $63,441 -15.6%
62 Burnett County $62,819 -16.4%
63 Ashland County $62,462 -16.9%
64 Menominee County $62,108 -17.4%
65 Florence County $61,086 -18.7%
66 Forest County $61,071 -18.7%
67 Sawyer County $60,801 -19.1%
68 Iron County $60,625 -19.3%
69 Price County $60,546 -19.4%
70 Rusk County $59,944 -20.2%
71 Adams County $59,442 -20.9%
72 Langlade County $55,878 -25.6%

About This Data

All figures are estimates from the American Community Survey 2024 5-Year Estimates, published by the U.S. Census Bureau. Values are subject to sampling variability and margin of error.

Rankings are within Wisconsin only and may differ from national rankings. For more information, see our methodology.

Frequently Asked Questions

What is the richest county in Wisconsin?
The richest county in Wisconsin by median household income is Waukesha County, with a median household income of $106,076 according to the 2024 American Community Survey. This is above the national median of $75,149.
What is the poorest county in Wisconsin?
The poorest county in Wisconsin by median household income is Langlade County, at $55,878. This is $19,271 below the national median of $75,149.
How many counties are in Wisconsin?
Wisconsin has 72 counties with income data from the American Community Survey. 26 of these (36%) have a median household income above the national median of $75,149.
What is the median household income in Wisconsin?
The statewide median household income in Wisconsin is $77,485, which is 3.1% above the national median of $75,149.
Which county in Wisconsin has the highest home values?
Waukesha County has the highest median home value in Wisconsin at $398,200.