Wisconsin

WI · 72 counties Republican

With a population of 5,914,872, Wisconsin is the #20 most populous state in the U.S., spanning 72 counties. The median age of residents is 40.2 years. Households earn a median income of $77,485, 3% above the national median, with a poverty rate of 10.6% and a median home value of $266,500.

5,914,872
Population
#20 of 52
$77,485
Median Income
+3.1% #26 of 52
40.2 years
Median Age
+3.3% #16 of 52
10.6%
Poverty Rate
-16.2% #16 of 52

Demographics

Wisconsin has a population of 5,914,872, making it the #20 most populous state. The median age is 40.2 years.

Population Trend

Rankings →

Year-over-Year Population Growth

Age & Sex Distribution

Race & Ethnicity

Nativity

94.8%
Native Born
5.2%
Foreign Born

Language at Home

Geographic Mobility (Past Year)

Economy

The median household income in Wisconsin is $77,485, ranking #26 among all states. The poverty rate is 10.6% and unemployment stands at 3.2%.

Income#26
$77,485
+3.1%
vs nation
51th percentile
Per Capita#23
$43,373
+5.1%
vs nation
57th percentile
Poverty#16
10.6%
-16.2%
vs nation
71th percentile
Unemployment#4
3.2%
-38.8%
vs nation
94th percentile
Education#29
33.4%
-0.9%
vs nation
45th percentile
Commute#43
24.3 min
-11.9%
vs nation
18th percentile

Income Distribution

Industry of Employment

Occupation

Housing

The median home value in Wisconsin is $266,500. Renters pay a median of $1,087/mo and the homeownership rate is 67.8%.

Home Value#31
$266,500
-5.5%
vs nation
41th percentile
Rent#33
$1,087
-6.5%
vs nation
37th percentile
Homeownership#23
67.8%
+5.4%
vs nation
57th percentile

Household Type

Education

In Wisconsin, 33.4% of adults age 25+ hold a bachelor's degree or higher, which is 0.9% below the national average, ranking #29 out of 52 states.

Bachelor's Degree or Higher
33.4% −0.9% vs nation
Rank #29 of 52
45th percentile

Bachelor's Degree or Higher Trend

Rankings →

Health & Wellbeing

Life expectancy in Wisconsin is 77.9 years. 15.6% of adults report poor or fair health and 6.3% lack health insurance. 94.8% of residents have health insurance coverage (ACS). Data from County Health Rankings (2025).

Health Insurance Coverage
94.8% +3.3% vs nation
Rank #10 of 52
82th percentile
Life Expectancy#21
77.9
+3.6%
vs nation
59th percentile
Poor/Fair Health#19
15.6%
-20.3%
vs nation
64th percentile
Diabetes#16
9.1%
-18.5%
vs nation
70th percentile
Insufficient Sleep#13
33.7%
-9.8%
vs nation
76th percentile
Poor Mental Health Days#21
5.3
-5.9%
vs nation
60th percentile
Poor Physical Health Days#19
3.9
-12.1%
vs nation
64th percentile
Uninsured Rate#12
6.3%
-39.7%
vs nation
78th percentile
Physical Inactivity#13
21.3%
-19.3%
vs nation
76th percentile
Food Insecurity#6
10.4%
-28.0%
vs nation
90th percentile

Substance Use

16.1% of adults in Wisconsin smoke , 37.7% are obese , and 24.4% report excessive drinking. The drug overdose death rate is 29.6 per 100,000.

Adult Smoking#33
16.1%
-10.4%
vs nation
36th percentile
Adult Obesity#39
37.7%
-0.5%
vs nation
24th percentile
Excessive Drinking#49
24.4%
+23.0%
vs nation
4th percentile
Drug Overdose Deaths#24
29.6
-8.6%
vs nation
54th percentile

Safety

The homicide rate in Wisconsin is 6.1 per 100,000 and the suicide rate is 14.9 per 100,000. Motor vehicle deaths occur at a rate of 10.5 per 100,000.

Homicide Rate#22
6.1
-23.9%
vs nation
58th percentile
Suicide Rate#21
14.9
-24.5%
vs nation
59th percentile
Firearm Fatalities#13
12.1
-32.4%
vs nation
76th percentile
Motor Vehicle Deaths#16
10.5
-48.3%
vs nation
70th percentile

Families & Children

12.6% of children in Wisconsin live in poverty and the infant mortality rate is 6.0 per 1,000 live births. The teen birth rate is 11.6 per 1,000 females age 15-19.

Infant Mortality#30
6.0
-12.1%
vs nation
41th percentile
Teen Birth Rate#13
11.6
-47.0%
vs nation
76th percentile
Child Poverty#16
12.6%
-33.6%
vs nation
70th percentile

Civic & Transportation

Voter turnout in Wisconsin is 75.1%. The mean commute time is 24.3 min, which is 11.9% below the national average.

Voter Turnout
75.1% NaN% vs nation
Rank #NaN of NaN
th percentile

Voter Turnout Trend

Mean Commute Time
24.3 min −11.9% vs nation
Rank #43 of 52
18th percentile

Mean Commute Time Trend

Rankings →

Elections

In the 2024 presidential election, Wisconsin voted Republican with a margin of 0.9%. The vote was 48.8% Dem / 49.7% Rep. Compared to 2020, the margin shifted 1.6 toward Republicans .

2024 REP +0.9%
48.8% 49.7%
Dem 3,415,213 votes Rep
2020 DEM +0.7%
49.5% 48.8%
Dem 3,297,352 votes Rep
2016 REP +1.0%
46.9% 47.9%
Dem 2,944,620 votes Rep
2012 DEM +6.7%
52.8% 46.1%
Dem 3,056,613 votes Rep
2008 DEM +13.9%
56.2% 42.3%
Dem 2,983,417 votes Rep

Vote Share Over Time

Counties in Wisconsin

Wisconsin has 72 counties. The highest median income county is Waukesha County at $106,076.

Highest Income Counties

1 Waukesha County $106,076
2 St. Croix County $103,046
3 Ozaukee County $96,996
4 Washington County $96,359
5 Pierce County $92,109
6 Dane County $89,975
7 Calumet County $88,810
8 Columbia County $85,351
9 Outagamie County $85,069
10 Jefferson County $83,750

Lowest Income Counties

72 Langlade County $55,878
71 Adams County $59,442
70 Rusk County $59,944
69 Price County $60,546
68 Iron County $60,625
67 Sawyer County $60,801
66 Forest County $61,071
65 Florence County $61,086
64 Menominee County $62,108
63 Ashland County $62,462

About Wisconsin

All data comes from the U.S. Census Bureau's American Community Survey (ACS) 2024 5-Year Estimates. Values are estimates and subject to margin of error. For more information, see our methodology.